Michael Kraft has four passions in life: marketing, cars (not the group), Cheap Trick (the group), and Family. Okay, maybe not in that particular order, but he comes to work everyday for the thrill of pitching exhilarating ideas to new and current clients. Michael joins the Altitude Group as Senior Manager of Strategic Marketing and lives in Detroit, the car capital of the world, with his wife and daughter.

Interesting duties at work — Being able to come up with some of the coolest ideas in the world!

Soundtrack — Bruce Springsteen “Thunder Road”

Celebrity look-alike — Zach Braff