Effective Date: November 5, 2013
Information you provide directly to Altitude Web Sites. You are not required to provide information about yourself when you visit a Altitude Web Site. Altitude Web Sites may ask you for different types of information when you register for certain services, access various content or features, or directly contact the Web Site, including:
Contact information, such as name, email address, postal address, phone number, facsimile number, and mobile number;
User name, password, and password reminder questions and answers;
Age and date of birth;
Other demographic information, such as gender, job information, and zip code;
Information for a public profile, such as your interests and the address of your web site;
Communications preferences, such as which newsletters you would like to receive;
In limited circumstances, payment and identity verification information, such as credit card number, social security number or comparable national identifiers, and driver’s license number where needed for payment, to complete a particular transaction, or to access a particular service (e.g. contests);
Contact information about others when you provide information about others or refer a friend to a particular site or service (note: such information is used solely to facilitate the communications requested);
Information posted in community discussions and other interactive online features;
Correspondence you send to us; and
Information collected about you offline (including via facsimile, mail, or in person for sweepstakes entrance forms).
Information we collect automatically on Altitude Web Sites. Altitude Web Sites may collect certain information automatically, including:
Your browser type and operating system;
Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
Sites you visited before and after visiting a Altitude Web Site;
Web pages and advertisements you view and links you click on within Altitude Web Sites;
Unique identifiers, including mobile device identification numbers, that can identify the physical location of such devices in accordance with applicable law;
Information collected through cookies, web beacons, and other technologies;
Information about your interactions with audio and video content, such as the type of content listened to and viewed, and information about your interactions with email messages, such as the links clicked on and whether the messages were opened or forwarded;
Upon request, your bandwidth speed and information about the software programs installed on your computer; and
Standard server log information.
Information we obtain from other sources. We may collect information about you from other sources, including through interactive applications (such as mobile devices, third-party services, and embedded audio and video players), from co-branded partners, and from commercially available sources (such as data aggregators and public databases). The following are examples of information we may collect from other sources:
Name, postal address, and telephone number;
Demographic data, such as age, gender, and income level;
If you access third-party services (such as Facebook Connect) through a Altitude Web Site, your username and password for those services and other information available about you on those services, as described in our overview of third-party social networking services;
Your interests and purchase behavior;
Publicly-observed data, such as activities on blogs, videos, and other online postings; and
Other navigation data, such as web sites visited and advertisements viewed or clicked on.
Combining Information. Please note that all of the information we collect about you may be combined, including to help us tailor our communications to you and to develop rich online content and services across the Altitude Web Sites.
Use of Information
We only use payment and identity verification information, such as credit card numbers, driver’s license numbers, social security numbers, or comparable national identifiers as necessary for completing a particular transaction or fulfilling a service (e.g., paid subscriptions or awarding prizes to contest winners) or as otherwise required by law.
We generally use other information we collect about you to:
Fulfill your requests for products, services, and information, including to send you electronic newsletters, authorize a purchase, and complete a transaction that you have requested;
Enable you to participate in features such as surveys, polls, sweepstakes, and message boards;
Provide you with special offers and promotional materials on behalf of Altitude Web Sites, companies within our corporate family, and third parties, in accordance with applicable law;
Analyze the use of Altitude Web Sites and information about visitors to our Web Sites to understand and improve our service offerings;
Customize the content you see when you visit a Altitude Web Site;
Develop and provide advertising tailored to your interests, as described in our overview of Altitude online advertising;
For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
Disclosure of Information
Altitude is committed to maintaining your trust and we want you to understand when and with whom we may share information collected about you.
With your consent. You may be asked to consent to have your contact information shared with third-party business partners. For example, Altitude Web Sites sometimes run contests with prizes provided by an advertiser (e.g. a contest with a prize provided by the advertiser). When entering such a contest you may be asked if the third party may contact you to provide information about their products or services or to provide you with special promotional opportunities.
Authorized third-party service providers. We share your information with third-party vendors who help us with specialized services, including customer support, email and text message deployment, business analytics, marketing, and data processing. These third parties are allowed to use your contact information to help us provide our services and not for any other purpose.
Sweepstakes, contests, or promotions. When you choose to enter a sweepstakes, contest, or other promotion, your information may be disclosed to sponsors and to third parties who help administer the promotion, including in connection with winner selection and prize fulfillment. Your information also may be disclosed as required by law, such as on a winners list. Also, by entering a promotion, you are agreeing to the official rules that govern that promotion, including allowing the sponsors to use your name, voice, and likeness in advertising and marketing associated with the promotion in accordance with applicable law.
Altitude Web Sites and other CBS businesses. Altitude and other business units of CBS Corporation, our parent company, continue to expand their online presence in order to offer users rich and deep interactive experiences. We may share information we collect about you within the family of Altitude Web Sites and with other CBS-affiliated companies, so we can provide you with information about products and services that might interest you.
Business transfers. We may share your information in connection with a substantial corporate transaction, such as the sale of a CBS radio or television station participating in a Altitude Web Site, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
Legal requirements. We may disclose information about our users, including contact information, to respond to subpoenas, court orders, legal process, and other law enforcement measures, and to comply with other legal obligations, such as FCC requirements.
Please note that we may share information with advertisers as described in our overview of Altitude online advertising.
We also may share aggregated or anonymized information with third parties, including to help us develop content and services we hope you will find of interest. This information cannot be used to individually identify you.
You can choose to enjoy content and features on Altitude Web Sites without directly providing us with any information about you; however, as described above, some information may automatically be collected or may be requested so you can take advantage of certain features and services offered on Altitude Web Sites.
You can opt out of receiving commercial email or text messages from a particular Altitude Web Site or service by following the instructions contained in any such message. Please note that even if you unsubscribe to commercial messages, we still may need to send you communications relating to your use of the Altitude Web Sites, such as service announcements.
You have a choice about the display of relevant advertisements by third parties; for more information, visit our overview of third-party online advertising.
If you choose to share contact information with us, you may have the opportunity to update that information on a Altitude Web Site. You also may update or amend your information by contacting us. If you ask us to shut down your account or delete your information, we will disable your account within a reasonable period of time. Please note that we may need to retain some information about you in order to satisfy our legal and security obligations. For example, some of your information may remain in back-up storage even if you ask us to delete it. In some cases, you may be entitled under local laws to access or object to the processing of information that we hold relating to you.
Protection of Information
We are committed to protecting your information. We have adopted commercially reasonable technical, administrative, and physical procedures to help protect your information from loss, misuse, unauthorized access, and alteration. Please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using Altitude Web Sites but we cannot ensure or warrant the security of any information you transmit to us. Please refer to the U.S. Federal Trade Commission’s web site for information on how to protect yourself from identity theft.
Visiting from Outside the United States
Altitude is headquartered in the United States. Please be aware that information you provide to us or we obtain as a result of your use of the Altitude Web Sites may be processed and transferred to the United States and be subject to United States law. The privacy and data protection laws in the United States may not be equivalent to such laws in your country of residence. By using and participating in any Altitude Web Site or providing us with your information, you consent to the collection, transfer, storage, and processing of information to and in the United States.
Residents of the State of California may request a list of all third parties to which a Altitude Web Site has disclosed certain information during the preceding year for the third parties’ direct marketing purposes. If you are a California resident and want such a list, please contact us. For all requests, you must put the statement “Your California Privacy Rights” in the subject field of your email and include the name of the Altitude Web Site with respect to which you are requesting the information, as well as your name, street address, city, state, and zip code. Please note that we will not accept requests via the telephone, mail, or by facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.
Privacy Protections for Children
CBS Radio Inc.
1271 Avenue of the Americas, 44th Floor
New York, NY 10020
Attn: Law Department
We are committed to working with you to obtain a fair resolution of any privacy concern.
Cookies, Web Beacons, and Other Technologies
Cookies are small amounts of data that are stored in separate files within your computer’s Internet browser. Cookies are accessed and recorded by the web sites you visit, and by the companies that show advertisements on web sites, so they can recognize the same browser navigating online.
To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting one of our Web Sites. For example, if you register on a Altitude Web Site, the Web Site may save your password, so you do not have to re-enter it each time you visit.
To help us customize the content and advertisements you are shown while visiting Altitude Web Sites and potentially other web sites online. Please read about our online advertising to learn more about our efforts to show you relevant advertising.
To help measure and research the effectiveness of our interactive online content, features, advertisements, and other communications.
To enable access authentication, which allows web servers to facilitate account registration and login and verify the logged-in status and account. For example, if you disable cookies on your Internet browser window, you will be unable to register or log in to any accounts you may have on Altitude Web Sites or share your experience by logging in to third-party social networking sites, e.g. Facebook, Twitter, or Google+.
Web Beacons and Other Technologies
We may use standard Internet technology, such as web beacons and similar technologies, to track your use of the Altitude Web Sites. Web beacons (sometimes called transparent GIFs, clear GIFs, or web bugs) are small strings of code that provide a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. We use web beacons to improve your experience on our Web Sites, including to provide you with content and advertising customized to your interests and to understand whether users read email messages and click on links contained within those messages so that we can deliver relevant content and offers. Our web beacons may collect some contact information (for example, the email address associated with an email message that contains a web beacon).
Altitude Web Sites may also allow third parties to place their own cookies within your browser in order to serve you with relevant advertising online, to help us measure the traffic on our Web Sites and the effectiveness of our interactive content, to provide you with access to social networking integration and functionality, and to allow us to conduct any surveys and research in which you agree to participate.
Altitude Web Sites also may include third-party web beacons. These web beacons allow third-party service providers to collect information such as your IP address, your browser type, and the web page that you visited before arriving at our Web Sites. These service providers process the information they collect for purposes of auditing, research, and reporting information about the Altitude Web Sites and advertisements viewed on the Altitude Web Sites.
Third-party social networking services, e.g., Facebook, Google+, and Twitter include their cookies on certain Altitude Web Sites to support social network integration and functionality. For more information, please see our overview of third-party social networking services.
Please note that Altitude can only control the cookies that we set on your browser, not the cookies sent to you by other companies. For information about your choices in allowing cookies to be set, please see “Your Choices with Respect to Cookies, and Web Beacons” at the end of this section.
We do not share any contact information (for example, your phone number or email address) with these third parties in connection with their use of these technologies.
Certain mobile devices contain unique identifiers that can be used, for example, to identify the physical location of such devices. Mobile devices also typically transmit caller ID data when used to transmit a telephone call or text message. Altitude Web Sites may collect, use, transmit, process, and maintain unique identifiers, caller ID data, location-based data, and similar information when you rely on mobile devices, including to provide the services you request, tell you about offers we think you will value and improve your experience on Altitude Web Sites. Altitude Web Sites also may require collection of your mobile phone number in order for you to participate in certain services or features and that number may be associated with such information.
Your Choices with Respect to Cookies and Web Beacons
You have the choice to set your browser to accept all cookies, reject all cookies, notify you when a cookie is set and to delete your cookies periodically. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.
Web beacons are generally used in conjunction with cookies, so if your browser is set to reject cookies, or if cookies are deleted, web beacons will be unable to track your activity as you navigate between web sites.
In addition, you have choices about the collection and use of your information by third parties to display relevant advertisements, as described in our overview of third-party online advertising.
The Altitude Group Online Advertising
We also may receive information from third parties about you and your activities on other sites for the purpose of serving relevant advertisements to you on Altitude Web Sites. For example, if you access an article on a third-party site about computers, we may use that information to serve you with a computer-related advertisement on a Altitude Web Site.
Please note that we may share information about our users with advertisers so that they can measure the effectiveness of advertisements viewed on the Altitude Web Sites. For example, we may tell advertisers the number of users who clicked on a particular advertisement.
These online-advertising efforts across Altitude Web Sites do not result in you seeing more advertisements, just more relevant advertising, and they allow us to provide you with free content and services on our Web Sites. We hope you value our efforts to show you content and advertising that more closely reflects your interests.
Some of the advertisements you see on Altitude Web Sites are delivered by third parties. To learn more, please read about third-party online advertising.
Third-Party Online Advertising
Third parties that may currently collect information on our Web Sites about your online activities for the purpose of delivering tailored ads to you include, but are not limited to, Atlas, DoubleClick, EyeWonder, Google, MediaMind and PointRoll. These companies may offer a way for you to choose not to have your information used for advertising purposes. You can find more information by clicking on the company names above and following the links to each company’s web site.
In addition, some of these companies are members of the Network Advertising Initiative (“NAI”), which offers a single location for consumers to opt out of receiving tailored ads from member companies. To learn more and opt out of information collection by NAI member companies, please visit the NAI Consumer Opt Out page. Also, through the Digital Advertising Alliance (“DAA”), several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of and greater control over ads that are delivered based on their online behavior across different Web Sites. Altitude is committed to complying with the DAA’s Self-Regulatory Program for Online Behavioral Advertising. To learn more and make choices about interest-based ads from participating third parties, please visit the DAA Consumer Opt-Out page.
Please note that if you opt out of having your information used to deliver advertisements tailored to your interests, you will continue to see advertisements on our Web Sites, but these advertisements may not be as relevant to you.
For more information about relevant advertisements delivered by Altitude, please read about Altitude online advertising.
The Altitude Group and FCC Requirements
If you send a written communication (including an email) regarding the programming or operation of a CBS radio or television station, your communication may be placed in the public inspection file of that station or made available via electronic file access at the station. In either case, your communication may be subject to review by members of the general public, as required by Federal Communications Commission (“FCC”) regulations. Be advised that we are not responsible for information that may be disclosed if your communication is made available for review by members of the general public in compliance with FCC regulations.
Third-Party Social Networking Services
Altitude has integrated certain third-party social networking services (e.g. Facebook, Google+, and Twitter) in order to offer you their services through certain Altitude Web Sites. For example, you can use such third-party social networking services to share information about your experience on Altitude Web Sites with your friends and followers on those services. These social networking services may be able to collect information about you, including about your activity on Altitude Web Sites, and they also may notify your friends, both on Altitude Web Sites and on the services themselves, that you are a Altitude user or about your use of the Altitude Web Sites, in accordance with applicable law and their own privacy policies.
Information We Collect
Children can enjoy content and features on Altitude Web Sites without directly providing contact information. However, children who wish to participate in sweepstakes, contests, and certain other special activities may need to provide information such as first name, user name, password, email address, date of birth, city and state of residence, and gender.
If we collect, use, or disclose contact information collected from a child, we will provide notice and obtain parental consent in accordance with applicable law.
We do not condition a child’s participation in an online activity on the child’s providing more contact information than is reasonably necessary to participate in that activity.
Use of Information
We use the information we collect consistent with the services requested by the child. For example, we may use information provided by the child to:
Send a newsletter, electronic card, and other communication requested by the child;
Enable a child’s participation in certain interactive features such as games, contests, message boards, chat rooms, song requests, and online scrolling tickers; and
Respond to correspondence sent by the child.
In addition, we may use a parent’s contact information to communicate with the parent regarding the child’s activities on Altitude Web Sites. For example, if a child wins a sweepstakes or contest, we may use the parent’s contact information to conduct prize fulfillment.
Disclosure of Information
Parents’ Choices and Access to Children’s Information
Parents may review the contact information we have collected from their child, refuse to permit us to collect further contact information from their child, and request that any contact information we have collected be deleted from our records. Parents may also correct factual inaccuracies.
To review, update, or delete your child’s contact information, please contact us. You may also send your request to the postal address listed below. To protect your child’s safety, we ask for proof of your identity. We may deny access if we believe there is a question about your identity.
Certain information cannot be deleted because of other legal obligations, such as FCC requirements.
If you need further assistance, please contact us. If you would prefer to submit your questions or comments by mail, please send a letter to the address below:
CBS Radio Inc.
1271 Avenue of the Americas, 44th Floor
New York, NY 10020
Attn: General Counsel
What are the “core” privacy principles that Altitude follows?
Trust is a cornerstone of our mission at Altitude. We are committed to gaining and maintaining your trust by following five key principles: transparency, choice, access, security, and accountability. For more information, click here.
Will you share my contact information with third parties?
Like other businesses, we share contact information (such as name and email address) with vendors who process credit card transactions, with business partners who co-sponsor our Web Sites, and when we have consent from our users. For more information, click here.
Can you give me an example when you will share my information with third parties?
If you enter a sweepstakes that is jointly sponsored by a third party, we may share your contact information with that third party. Also, if you seek to download a free song from a band or listen to a free stream of a band, we might ask you to consent to have your contact information shared with third parties who may contact you about information concerning that band’s appearances. This allows us to offer you valuable content for free.
Does Altitude share contact information with other web sites owned by CBS Corporation?
As CBS Corporation continues to expand its online offerings, we will share information with other web sites owned by our parent, CBS Corporation, so we can better inform our users about products and services in which they may be interested. It is up to you as to whether you want to hear about special offers from us or from other business units owned by CBS Corporation. You can choose not to receive such marketing emails when you register with us, in any such email we send, or by contacting us.
Do you use my data for advertising on Altitude Web Sites?
Like other web sites, we are able to offer free content and services through the revenue we receive from advertising on our Web Sites. We hope you value the advertising you see on our Web Sites, and we may use some data about you to tailor advertisements to your apparent interests. For example, if you visit a Altitude Web Site and view articles about computers, we may serve you with a computer-related advertisement when you visit another Altitude Web Site. This advertising does not result in you seeing more ads; rather, it just means the ads you would otherwise see are more relevant. To learn more, click here.
Does Altitude allow third parties to collect and use data about me for online advertising?
Our advertisers may have relationships with third parties who deliver their advertisements on our Web Sites. As part of delivering these ads, the third parties may collect and use information about your activities on our Web Sites (such as the content you have viewed). These companies may offer you a way to choose not to have your information used for advertising purposes. To learn more, click here.
Google Analytics: This cookie allows us to see information on user website activities including, but not limited to page views, source and time spent on website. The information is depersonalised and is displayed as numbers, meaning it cannot be tracked back to individuals. This will help to protect your privacy. Using Google Analytics we can see what content is popular on our website, and strive to give you more of the things you enjoy reading and watching.
Google AdWords: Using Google AdWords code we are able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.
DoubleClick: We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in future.