Blog.

Walgreens

We worked with Walgreens to make back to school shopping a screaming success – literally…check out all of the Walgreens and Big Time Rush fans!


ON-AIR
CBS RADIO talent promoted the Big Time Rush phenomenon on-air and notified consumers of how they could win a free concert at their local school by going to their nearest Walgreens and entering to win. The on-air chatter and consistent flow of messaging created a legion of passionate fans rushing to Walgreens all over the country.

Walgreens BlogON-LINE
Extensive branded environments were created on relevant digital properties to give consumers multiple platforms of access to the campaign. A customized landing page was created for people to enter to win online.

Walgreens MobileMOBILE
Listeners were encouraged on-air and in participating Walgreens locations to text to enter to win. We had more than 170,000 total entries!

ON-SITE
In participating Walgreens locations, we created local radio station booths and had entry terminals where consumers could find the contest number to text and enter to win.

VIDEO RECAP
Once a winner was chosen, a huge concert was thrown by Big Time Rush and CBS RADIO for the whole school. Check out the video to see how fun the shows were!

We have more tricks up our sleeve, see our other case studies.