Blog.

GM Auto Show

We helped all of the GM core brands come to life at the biggest auto shows during the 2010/2011 season. We highlighted the non-stop action to our audience on-site, on-air, and online. GM became the talk of the shows!

GM Jonsey and JoelON-SITE
A crew of audio, video and on-air personalities joined forces to create a massive content database for GM. Crews visited the Chevrolet media event at the J Lounge, The Cadillac reveal at the LA Design Center and spent hours on the floor at the LA Auto show Press day capturing content from executives, personalities and even Steve Jones, member of the Sex Pistols and KROQ DJ!

GM On-airON-AIR
Over the course of a week, approximately 600 spots will air on CBS RADIO in the LA market featuring executive interviews, personality updates and Chevy, Buick, GMC and Cadillac highlights.

GM OnlineONLINE
CBS RADIO personalities captured the excitement of the auto show and were able to bring all the incredible GM vehicle features online through blog posts and videos posted on station sites. Check out the video below.

RECAP VIDEO
Watch how it all went down when the CBS Altitude team hit auto show floors across the country highlighting all things GM.

We have more tricks up our sleeve, see our other case studies.