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Bank of America

We were tasked with elevating brand relevance in key markets by showcasing the ease and convenience of Bank of America. To do it, we took talent endorsements to a whole new level by leveraging multi-platform content from CBS Radio talent who were existing Bank of America customers to show first hand what ease and convenience means to them.

WSCR | Chicago | Matt Spiegel | Bank of AmericaRadio
In each key market, talent recorded :60 spots that focused on real life instances when they needed an ATM…quick. Click here to see how Bank of America helped Matt Spiegel of WSCR in Chicago find money when he wanted to buy some hot sauce at his local farmers market.




TV
CBS Radio talent created custom, local TV brand spots in each key market to leverage their equity in the marketplace and lend it to the ease and convenience of Bank of America. Click to watch Leigh Ann Adam tell us how much she loves Bank of America.

No Name takes it to the screen
Check out No Name spreading the love for Bank of America in San Francisco.

That's not all we have, explore all of our other case studies.