Blog.

Category Archives: TV

03
May
13

The Art and Science of Cross-Platform Marketing

Computers, tablets and smartphones are proliferating among consumers. Does that mean old “traditional” media is being left in the dust? The story is not so simple.

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23
Apr
12

An Interview With CBS Local President Ezra Kucharz

Altitude blog readers should be sure to check out this interview with the President of CBS Local.

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11
Apr
12

$5 Gas? That’s Nothing Compared to Your Next Cable Bill

Coming to a TV household near you: $200 per month cable bills!

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05
Apr
12

Tiger Woods Aims to Tame the Field at The Masters Once Again

There is no other golf tournament  that better epitomizes the tradition of golf than The Masters.

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23
Mar
12

CBS Local’s Ezra Kucharz Receives 2012 Award of Merit

“Score one for legacy media: Ezra Kucharz, CBS Local Digital Media president, today was awarded Borrell Associates’ 2012 Award of Merit.”

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22
Mar
12

CBS Local launches YourDay iPad Application

CBS Local has once again upped the digital ante by launching a new local iPad app, YourDay.

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01
Feb
12

A Preview of 2012 Superbowl Ads

It’s that time of year again: Superbowl ad time! All indications are that there will be more viewers this year than ever before. And that means a bigger audience for the groundbreaking ads that always accompany the game.

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