March Madness is here, and there’s no better time to be in marketing. Here’s a look at some campaigns that make the most of college basketball fever.
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Category Archives: Sports
It’s a great feeling to work at a company that is being referred to as “King of the Mountain in 2013.”
As a marketer, it’s hard to know whether to be more excited about the clash of the nation’s best football teams or the clash of the nation’s best creative minds. And radio was a big part of the action this year.
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Aug
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Aug
12
Sears and the Olympics
A spot from Sears aired during the Olympics captures the irreverent spirit of the games.
In an unprecedented move that establishes what will be the nation’s most listened to sports radio network across the Top 50 markets, CBS Corporation announced it has created CBS Sports Radio.
Listeners flock to CBS Radio stations at the start of each baseball season, as people tune in at backyard barbecues, the beach, and even at the game itself.
There is no other golf tournament that better epitomizes the tradition of golf than The Masters.
March is ubiquitous with college basketball as, all of sudden, people turn their energy and TVs to the 67 seven games over three weeks.
Audio Roadshow, a free mobile app from CBS Local, allows sports fans to more actively participate in their favorite sports radio talk shows.
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May
13
In Economic Turmoil, Sports Radio Shines
Michael Gulbin | Director, Strategic Partnerships
Category: Radio, Sports
The Hollywood Report recently wrote a great piece about the durability and growth of sports radio. Even in the face of economic uncertainty, sports radio has proved to be solid gold for radio and television marketers.