Blog.

Category Archives: Music

16
Apr
13

We’ve Got Country Music Covered

ALTITUDE | Redefining Radio

Category: CBS, Marketing, Music

Be sure to check out our advertisement running this week on the back cover of billboard magazine.

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03
Apr
13

Riding the Subway? Great Marketing Awaits

ALTITUDE | Redefining Radio

Category: Local, Marketing, Music

Here at the Altitude Group were always on the lookout for great local out of home advertising. Talking to people wherever they are is one of our greatest strengths and when it’s done well, you can’t help but marvel at its innovation and creativity.

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08
Mar
13

CBS Radio Introduces ‘Amplify’ With Music Heavyweights

Richard Lobel | Executive Vice President

Category: CBS, Music, Radio

We couldn’t be more excited here at the Altitude group that CBS Radio has announced new music initiatives across its stations and platforms to revolutionize the way that artists are presented and promoted.

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07
Jan
13

Killer Sweepstakes From JBL Sends Lucky Winners to the 55th GRAMMY Awards

Matt Ryder | Director, Strategic Sales

Category: Entertainment, Marketing, Music, Radio

We’re excited to announce our latest collaboration with JBL: an amazing new sweepstakes to send two lucky fans to this year’s Grammy Awards in Los Angeles!

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01
Oct
12

Looking at the Deep Emotional Connections Behind “Sonic Brands”

Richard Lobel | Executive Vice President

Category: Music, Radio

A fascinating “sonic brand study” that examine the emotional responses that people have when they hear iconic brand messaging.

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20
Sep
12

A Priceless Opportunity with MasterCard

Eric Lemieux | Director, Strategic Marketing

Category: Entertainment, Local, Marketing, Music

Merriam-Webster defines Priceless as ‘having value beyond all price, or being invaluable’.
That’s exactly what MasterCard’s Priceless Cities campaign is giving cardholders.

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17
Sep
12

JBL Tops Carson Daly’s “Can’t Live Without List”

Matt Ryder | Director, Strategic Sales

Category: Entertainment, Music, Radio, Technology

In this month’s issue of GQ, our own Carson Daly (morning show host of 97.1 AMP Radio in L.A.) has shared 10 essential things that he could not live without. Topping the list at #1 is the ‘On Beat Xtreme Speaker System’ from JBL.

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15
May
12

Carrie Underwood Sizzles Live On Letterman, Trends Worldwide

ALTITUDE | Redefining Radio

Category: Entertainment, Music, Social Media

The second she stepped foot on the legendary stage of the Ed Sullivan Theater, Carrie Underwood‘s star shone bright.

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05
Apr
12

RAM Truck and CBS Radio Partner for ACM Awards Weekend

Michael Kraft | Director, Strategic Sales

Category: Auto, Entertainment, Music

Country music’s biggest stars descended upon the Las Vegas strip for the 47th Annual Academy of Country Music Awards this past weekend.

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23
Jan
12

At CES, A World of Audio
Gadgets

Jacqueline DeHuff | Director, Creative

Category: Auto, Entertainment, Interactive, Mobile, Music, Radio, Technology

From smart phone and tablet apps to voice-controlled station selection and on-demand programming, accessing your favorite radio station has never been easier.

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