Be sure to check out our advertisement running this week on the back cover of billboard magazine.
The good news for marketers is that the law is predicted to be a boon for healthcare provider. And we, as marketers, are poised to mutually benefit from an influx of new consumers looking for healthcare services.
Here at the Altitude Group were always on the lookout for great local out of home advertising. Talking to people wherever they are is one of our greatest strengths and when it’s done well, you can’t help but marvel at its innovation and creativity.
March Madness is here, and there’s no better time to be in marketing. Here’s a look at some campaigns that make the most of college basketball fever.
In a world where we’re bombarded by a constant stream of emails, tweets, and news feeds, sometimes disconnecting is the best way to stay focused and be productive. But what about creativity?
As cellphone reception goes down and cable TV goes dark, it’s radio that local audiences turn to for information and salvation. There are often days on end when radio is the best connection that families have to the outside world.
The “sandwich generation” refers to people who care for their aging parents while also supporting their own children. Marketing to his group presents challenges and opportunities.
It’s a great feeling to work at a company that is being referred to as “King of the Mountain in 2013.”
As a marketer, it’s hard to know whether to be more excited about the clash of the nation’s best football teams or the clash of the nation’s best creative minds. And radio was a big part of the action this year.
Let’s hang outside
of the office.
American Express
Truvia
ALLSTATE / LEO BURNETT
University of Phoenix
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May
13
The Art and Science of Cross-Platform Marketing
James Ingrassia | Director, Strategic Sales
Category: Marketing, Radio, TV
Computers, tablets and smartphones are proliferating among consumers. Does that mean old “traditional” media is being left in the dust? The story is not so simple.