Blog.

Category Archives: Local

09
May
13

3 Examples of Social Marketing Done Right

Marketing goes social with these amazing examples of Instagram promotion.

Read more
03
Apr
13

Riding the Subway? Great Marketing Awaits

Here at the Altitude Group were always on the lookout for great local out of home advertising. Talking to people wherever they are is one of our greatest strengths and when it’s done well, you can’t help but marvel at its innovation and creativity.

Read more
04
Mar
13

When the Going Gets Tough, Radio Breaks Through

As cellphone reception goes down and cable TV goes dark, it’s radio that local audiences turn to for information and salvation. There are often days on end when radio is the best connection that families have to the outside world.

Read more
25
Feb
13

Spreading the Message of Natural Sweetness at Truvia®

In just a few years, Cargill’s Truvia® has become the number two brand of sweetener. Now, the company is making waves with a breakthrough local campaign.

Read more
25
Feb
13

Marketing To The Sandwich Generation

The “sandwich generation” refers to people who care for their aging parents while also supporting their own children. Marketing to his group presents challenges and opportunities.

Read more
20
Feb
13

Unbeatable Sports Coverage and the CBS Advantage

It’s a great feeling to work at a company that is being referred to as “King of the Mountain in 2013.”

Read more
21
Jan
13

Hankook Tire & TCi Tire Centers Drive to The Super Bowl

Hankook Tire and TCi Tire Centers have teamed up with the CBS Altitude Group to tap into local sports content.

Read more
26
Nov
12

Marketing Main Street: The Power of Radio and Digital

We’re excited to introduce “A View From The Top,” a new interview series with leaders from CBS and the world of marketing about the challenges and opportunities of reaching consumers today.

Read more
20
Sep
12

A Priceless Opportunity with MasterCard

Merriam-Webster defines Priceless as ‘having value beyond all price, or being invaluable’.
That’s exactly what MasterCard’s Priceless Cities campaign is giving cardholders.

Read more