Blog.

Category Archives: Design

14
Mar
13

A Marketer’s Guide to Being Creative

In a world where we’re bombarded by a constant stream of emails, tweets, and news feeds, sometimes disconnecting is the best way to stay focused and be productive. But what about creativity?

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08
Jun
12

Is Instagram the New Stock Photography?

Can brands rely on users to promote their products via this medium, or will marketers have to get involved?

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04
May
12

How Do You Generate Great Ideas in Media?

There’s a fantastic interview in Advertising Age with Marla Kaplowitz, the CEO of MEC North America, a leading media agency.

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16
Apr
12

A Revolution in the Way We Look at Soda

Amazing new vending machines from Coca-Cola are redefining, once again, how we get soda.

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12
Apr
12

CBS Uses Advertising to Drive Social Change

I’m excited to announce that CBS is expanding its pioneering EcoAd advertising program.

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09
Feb
12

Fashion Week: Social Media on the Catwalk

Today, designers begin to reveal their 2012 Fall/Winter collections on the runway. Fashionistas ogle over must-wear looks for the coming year.

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01
Feb
12

A Preview of 2012 Superbowl Ads

It’s that time of year again: Superbowl ad time! All indications are that there will be more viewers this year than ever before. And that means a bigger audience for the groundbreaking ads that always accompany the game.

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01
Dec
11

Learning to ‘Shop Small’ With American Express

For this installment of Marketing Masters, we had the privilege to sit down with the John Hayes, the Chief Marketing Officer of American Express, and a longtime…

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10
Aug
11

Five Questions for Allstate’s Lisa Cochrane

Lisa Cochrane has been instrumental to Allstate’s marketing success in recent years. She took some time to answer questions from the Altitude Group’s Rich Lobel.

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05
Aug
11

Where Are You Hiding Your Trojan Horse?

The Greek tale of the Trojan Horse is one of the most well-known stories in history. If you’re market driving, you may be able to create something similar in your business.

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