An unlikely group of celebrities with one thing in common. The love of Zespri Kiwifruit!

THE ASSIGNMENT

Target several distinct audiences – Moms, A18-34, both male and female – to share the unique nutritional and flavor benefits of Zespri Kiwifruit. Strengthen Zespri Kiwifruit brand association and drive in-store purchase by leveraging celebrity influencers for the Zespri Kiwifruit brand in six key markets. Integrate Zespri Kiwifruit into the cultural zeitgeist and make the brand synonymous with Kiwi!

WHAT WE DID

We created a 4-part branded series that asked various influencers with distinct voices and audiences, “How do you kiwi?”

We showcased how anyone – a mommy blogger, a tough guy comic from NYC, a top pediatrician and a glamour girl – can reap the benefits of eating kiwi fruit with innovative ways to enjoy it!

WHAT MADE IT GREAT

Leveraging CBS distribution platforms, we targeted the specific user groups across multiple channels allowing consumers to engage with personalities they trust in an organic way.  Our influencers also shared Zespri Kiwi’s brand messaging on their platforms seamlessly merging content and distribution with CBS’ to create a megaphone for the brand that delivered a substantial bump in web traffic and a lift in retail!

MORE FROM OUR PARTNER

“The best part about working with CBS is you’re a one-stop-shop. You secured the talent and delivered a powerful media plan that created measurable buzz in key markets for Zespri Kiwifruit! This process was streamlined for our client and that meant a lot when you had so many elements involved for a campaign.”

zespri_pullquote-01-Lisa Jell, Partner/Vice President of Media, Bloom Ads

Stassi

Raddest Mom

I am Rapaport

Dr. Sears