SOMETIMES, IT’S NOT ALWAYS ABOUT RESULTS. THIS IS NOT ONE OF THOSE TIMES.

How one simple idea increased enrollment consideration by 73%.

The Assignment

The University of Phoenix needed help amplifying their message to “close the nation’s skills gap” and show prospective students how the right education can help launch a promising career.

What we did

Something we never did before. Or since. We created an entirely new content platform: Job Market Reports – an information series about job conditions sponsored by University of Phoenix living across local CBS television stations, radio and digital.

Los Angeles Job Market Report

Chicago Job Market Report

San Francisco Job Market Report

Program Overview

Los Angeles Job Market Report

Los Angeles Digital Hub

See the live site

What made it great

The Job Market Reports engaged viewers with real, tangible information about job conditions and career opportunities. The University of Phoenix sponsorship positioned the college “front and center” as a resource for individuals looking for a career change.

This one-of-a-kind program scored big numbers in independent research done by Miller Brown. Here are two huge stats: Brand favorability +78%. Enrollment consideration +73%.