A DAILY DOSE OF HEALTH-RELATED CONTENT
Injecting Sutter Health insights into the listening experience
WHAT WE DID
We prescribed a two-pronged prescription focused on delivering simple and insightful health content using the habitual nature of radio and the trusted voices of on-air talent.
- Worked hand-in-hand with Sutter Health to develop a custom daily content series featuring Sutter Health network speaking about health trends, treatments and other seasonally-relevant information
- Recruited top radio talent to lend their credibility and voices to Sutter Health care facilities, giving the them chance to visit Bay Area & Sacramento Sutter locations to learn about treatments, meet staff and patients, and bring their experiences to life on the airwaves
On-air Talent Testimonials | Dan & Michelle | Sacramento
The Daily Check-Up | Dr. Matthew Guile | Sacramento
On-air Talent Testimonials | Fernando & Greg | San Francisco
The Daily Check-Up | Dr. Samuel Santoro | San Francisco
WHAT MADE IT GREAT
This program opened up a world of possibility and an endless well of content opportunities for Sutter Health to bring important information to the people of Northern California, and turned doctors into broadcast evangelists for a happier, healthier life.