A DAILY DOSE OF HEALTH-RELATED CONTENT

Injecting Sutter Health insights into the listening experience

THE ASSIGNMENT

Empower Bay Area & Sacramento residents to live better, healthier lives

WHAT WE DID

We prescribed a two-pronged prescription focused on delivering simple and insightful health content using the habitual nature of radio and the trusted voices of on-air talent.

  • Worked hand-in-hand with Sutter Health to develop a custom daily content series featuring Sutter Health network speaking about health trends, treatments and other seasonally-relevant information
  • Recruited top radio talent to lend their credibility and voices to Sutter Health care facilities, giving the them chance to visit Bay Area & Sacramento Sutter locations to learn about treatments, meet staff and patients, and bring their experiences to life on the airwaves

On-air Talent Testimonials | Dan & Michelle | Sacramento

The Daily Check-Up | Dr. Matthew Guile | Sacramento

On-air Talent Testimonials | Fernando & Greg | San Francisco

The Daily Check-Up | Dr. Samuel Santoro | San Francisco

WHAT MADE IT GREAT

This program opened up a world of possibility and an endless well of content opportunities for Sutter Health to bring important information to the people of Northern California, and turned doctors into broadcast evangelists for a happier, healthier life.