IT’S NOT A MASTERCARD. IT’S A GOLDEN TICKET.

How we transformed four legendary landmarks into once-in-a-lifetime dining destinations for a great cause.

The Assignment

Create four extraordinary and exclusive “Priceless Table” experiences for MasterCard cardholders as part of the brand’s “Priceless Causes” initiative benefitting Stand Up to Cancer.

What We Did

CBS Altitude Group used local relationships with high-profile chefs and iconic locales to produce four culinary evenings in New York, Chicago, and Los Angeles. Basically, we planned and put on four weddings in the span of a month.

What Made It Great

These nights featured locations and food that wowed even the most experienced locals. Venues included the rarely-seen terrace at Carnegie Hall (NY), the Brooklyn Street lot at Paramount Studios (LA), the legendary stage at the Auditorium Theatre (CHI), and the lofty Hancock Observatory (CHI).