TALKING INSURANCE WITH A LOCAL ACCENT.

How we localized a famous national ad campaign (and still kept it funny).

The assignment

Help GEICO build a greater connection to consumers in Baltimore and Boston.

What we did

Based off of GEICO’s famous “Did You Know” campaign, CBS Altitude Group wrote and produced a series of radio vignettes specific to the tastes and humor of two major markets.

What made it great

The hyper-local campaign resonated with consumers and createddeeper engagement. Take a listen to the funny stuff here.