TALKING INSURANCE WITH A LOCAL ACCENT.
How we localized a famous national ad campaign (and still kept it funny).
Help GEICO build a greater connection to consumers in Baltimore and Boston.
What we did
Based off of GEICO’s famous “Did You Know” campaign, CBS Altitude Group wrote and produced a series of radio vignettes specific to the tastes and humor of two major markets.
What made it great
The hyper-local campaign resonated with consumers and createddeeper engagement. Take a listen to the funny stuff here.