GUIDING GREATNESS WITH LEGENDS FROM THE COURT.

IT WOULD HAVE BEEN TOO EASY FOR US TO CALL THIS A ‘SLAM DUNK’. (EVEN THOUGH IT WAS…)

THE ASSIGNMENT:

Connect Delta with timely, relevant, and interesting content as the college basketball championship season tipped off.

WHAT WE DID:

CBS Altitude Group and CBS Local Digital Media partnered with Digitas to produce a custom video content series that featured top college basketball coaches to talk about seizing opportunity both on and off the basketball court. Guiding Greatness also employed a ‘full court press’ of digital creative (you knew the basketball wordplay was inevitable) driving to a dedicated digital hub where 33 pieces of custom video & editorial content lived.

GUIDING GREATNESS | COACH K

GUIDING GREATNESS | COACH MIKE BREY

WHAT MADE IT GREAT:

The program accomplished a few key things:

  • Aligned Delta to genuine, shareable content that was timely for college basketball in March
  • Integrated high-profile college basketball coaches, including Duke’s Coach K and Notre Dame’s Mike Brey, into Delta brand tenets
  • Created content that Delta could continue to distribute as part of their in-flight programming
  • Delivered a truly cross-platform series that reached basketball fans through geo-targeted & national placements across CBS local assets, YouTube, Social Media, CBS Sports and Play.It Podcasts

Check out more Guiding Greatness videos here