When People Talk About Your Brand

I recently came across a great article titled “How to Get People Talking About Your Brand.” Anyone who’s spent much time in consumer marketing knows that there are many ways to get people excited about products and services.

They also know that some of those ways are more effective than others.

One of the best ways to get a message out is through conversational or “talkable” media. This is an area that people who work in radio know a lot about.

On the radio, people talk. They convince. And they share thoughts and opinions with real intimacy. It’s hard to achieve this level of direct communication access in other media.

Getting two-way communication happening around brands is one of the most exciting parts of working in radio. And it’s great to see it happening now in other forms of social media as well.

For brands of all sizes it’s more important than ever to be flexible and responsive in marketing communications. Of the many great insights pertaining to talkable brands in this article, here are some of my favorite:

  • Talkable brands do not rely on expensive advertising.
  • Getting customers talking isn’t as difficult as you think.
  • The more obvious you are, the more original you appear.
  • Talkable brands join conversations wherever customers are talking.
  • Talkable brands don’t use social media sites to talk to their customers. They use them to listen to their customers.

I also highly recommend the book “Word of Mouth Marketing: How Smart Companies Get People Talking” (Amazon link). This is a great, readable look at conversational marketing that examines lots of fascinating brands like Apple and TiVo.

If you’re trying to promote your brand through radio or any other medium, there’s a tremendous amount to be gained by leveraging word of mouth marketing.