What It Means To Be Local

As we all know, good radio engagement starts and ends at the local level. And at the heart of being local is a certain kindness, a certain warmth.

Maybe it’s borrowing milk from your neighbor to bake a cake. Or perhaps it’s your local banker smiling and greeting you by name as you walk in to make a deposit.

But this video caught my eye as it captures the very essence of what it means to be local: A nice stranger, doing wonderful and unexpected deeds, from the kindness of his heart.

This is what it is all about. And I believe radio is unique in its ability to replicate such local engagement.

This is why I am in this business.

Fifty Roses from T.K. Skenderian on Vimeo.