We’re Making News, Literally: CBS and Townsquare Announce Amazing Collaboration

America’s “mitten” is getting a new great source for news: The Michigan News Network.

CBS Radio and Townsquare Media will launch the initiative on Sept. 2 with nearly 20 affiliates across the state. Affiliate stations will now have access to world class news, sports and other local content. It’s all produced by CBS Radio’s: Newsradio WWJ 950 AM and WXYT 97.1 FM The Ticket and will be distributed to nearly 20 affiliates across Michigan, including Detroit, Flint, Lansing, Kalamazoo and Ann Arbor. Townsquare will handle all of the licensing and manage affiliate relationships.

Townsquare Media is the 3rd largest owner of radio stations in the US, and specializes in small and mid-sized markets. They also have an impressive roster of digital brands centering on music like Loudwire and Uproxx.

The news comes after GE’s successful #Pressing campaign that created a hub for policy wonks to discuss pressing political issues. It might seem counter-intuitive to think that in the age of blogging the world needs another news network. But people are craving quality news, especially on the local level, and businesses that can create an amazing content will be rewarded.

Our own Dan Mason, president and CEO of CBS Radio, had this to say:

CBS Radio’s Detroit stations have served as the authoritative voice of the community for many years, establishing themselves among the market’s most credible brands and news sources. We are excited to be working with Townsquare to distribute our award-winning programming to listeners across the entire state of Michigan, while also realizing the highest value for our content.”

Townsquare Media Chairman and CEO Steven Price added:

Townsquare Media has a constant focus on providing live, local and vital information to the communities we serve. We are thrilled to partner with CBS Radio to provide important statewide content to the residents of Michigan. The Michigan News Network will also offer a new and impactful environment for clients who want to reach Michigan consumers on a statewide basis.”

We’re excited here at the Altitude Group because we love great content, and we love getting that content in the car with hundreds of thousands of commuters whose radio provides a lifeline to current event.