‘We Can Survive’ Breaks Social Media Records

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Senior Director , Business Development

Phew, that was fun!

The 2nd annual “We Can Survive” concert was a huge success with big stars, a sold out crowd and money raised for an important cause. But what’s perhaps most amazing is that, in just its second year, the breast cancer fundraiser broke all records and became our most popular event on social media to date. “The social media reach for the event totaled more than 400 million social impressions across 150 million Facebook, Twitter and Instagram accounts,” Inside Radio notes.

The concert, held at the Hollywood Bowl in Los Angeles, had a truly unbelievable lineup: Taylor Swift, Ariana Grande, Iggy Azalea, Paramore, Lady Antebellum, Pharrell Williams, Sia and Gwen Stefani wowed a captivated audience of lucky ticketholders.

Overall, 70% of all social media interactions happened on mobile devices and women made up two-thirds of social engagers.

Our amazing partners at 5-Hour Energy made the event possible and were incredibly supportive throughout. And they had some incredible social media success of their own: before the concert they asked Facebook fans to send in pictures of themselves with their white bottles to be entered to win a free trip to the concert and a meet and greet with the performers.
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At the event, they joined up with Living Beyond Breast Cancer, a nonprofit organization dedicated to helping those with breast cancer live beyond their diagnoses.

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Setting up the booth.

Check out some of the social action below, or search in Twitter for the hashtags #5hr4wcs, #wecansurvive and #wcs.