The Value of Using Many Types of Media

The Altitude Group got a nice write up in the industry newsletter The Delaney Report last week. (See the image below.)

Anyone who’s met me knows that I love to opine about the state of media, and I was especially glad to have the opportunity to talk to Tom Delaney about the benefits of marketing campaigns that work across mediums — including radio, outdoor, TV and Internet.There are lots of ways to reach consumers, but I’ve always found that campaigns with multiple touch points are the most effective, “as they provide more dimension to a campaign and give consumers something to latch on to.

The Delaney Report is a great subscription resource by the way. You can subscribe at The Delaney Report.