Study Shows Benefit of Adding Internet Radio to Campaigns

A new study shows that audiences are increasingly seeking audio content online, with the number of monthly online radio listeners up 27% from last year.

Perhaps even more interesting, the study found that adding internet radio to a broadcast campaign elicits an ad response that’s 3.5 times greater than the response produced by a broadcast campaign on its own.

Here are some of the findings:

– 39% of the US population listens to Internet Radio regularly

– Internet Radio listeners are affluent and influential

– 80% of Internet Radio listeners spend between 1 & 3 hours per day listening

– 45% of Internet Radio listeners listen on a phone and 14% listen on a tablet

– 73% change stations throughout the day. Internet Radio listeners are not exclusive to any one service

– 56% listen to Internet Radio while shopping

Check out the entire study at Targetspot.com.

Click to download white papers:
1. Internet Radio Advertising Impact Study (pdf)
2. Digital Audio Usage Trends: A Highly Engaged Listenership (pdf)