Selling a Car? Good Luck Without Radio

There’s a great report out this week about the effectiveness of radio advertising to car sellers.

Radio plays a dominant role, whether people are considering a vehicle purchase or spending time in a vehicle. The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. And radio is a top “must-have” for automotive buyers of every age.

These are just some of the key findings stemming from the RADIO ADVERTISING BUREAU’s new service to help radio stations sell locally and highlight the buying power of radio listeners coast to coast.

Read the whole article at