I just finished reading Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits, and Jeffrey Hayzlett knocked it out of the park.
A veteran marketer and businessman, Hayzlett knows what it takes to turnaround a company through effective strategy and strong marketing. Whether you own a small business or are an executive at a Fortune 500 company, Running the Gauntlet should be on your bookshelf or e-reader.
Like his first book, The Mirror Test, it’s certainly not a business school textbook, but it would serve well to be required reading for people in the media business in particular.
He explains why certain companies succeed and others don’t through entertaining stories and simple, easy-to-understand language. This book will make you and your business think about problems in a clear, common sense way.
As I told Hayzlett in Running the Gauntlet, “I fear becoming complacent and giving in to ‘well, that’s the way it is always done’. I don’t want to become a creature of habit that results in creating artificially imposed constraints on decisions and ideas simply because it is easier.” This book will push complacency aside. For good.
Click here to learn more about Jeffrey Hayzlett and Running the Gauntlet!