Rich Lobel Speaks About ‘Consultative Selling’ at the NAB

Untitled from Radio Advertising Bureau on Vimeo.

Rich Lobel, who leads the CBS Radio Altitude Group, spoke on an RAB-produced panel at the NAB Show in Las Vegas recently.

He began by quoting Richard Branson: “If you don’t like change, you are going to like irrelevance even less.”

Rich went on to share ideas, philosophies, and tips on creating integrated marketing ideas for advertisers. He takes integration beyond integrated media. He also talks about integrated content. Hear highlights of his comments in this 13-minute video.