The power of radio is stronger than it has ever been. According to an article in USA Today on Friday, more people than ever are listening to their favorite radio stations:
Radio stations are receiving a surprisingly strong signal from audiences and the financial markets this year, even as they face competition from satellite and Web-based audio services including Sirius XM Satellite Radio XM and Pandora.
“Radio is much stronger than the general perception of it has been,” says Carol Hanley, Arbitron’s executive VP of sales and marketing.
Did you know that on a weekly basis 84% of people commute in their car for an average of 1.5 hours per day? That’s a lot of one on one time with your favorite local radio station!