In a remarkable new web ad, Ultimat Vodka dispatched a real window washer disguised as a white collar businessman in New York and Chicago in an effort to reach overworked professionals and invite them to an Ultimat gathering.
Did the video really work?
We think so. It certainly has created a buzz. First posted on July 26th, it already has over 1.7 million views, a number which is set to rise dramatically in coming days as the spot careens across the blogosphere, Facebook and Twitter.
The only thing cooler would have been talking about it on radio.