NEVER TOO EARLY: GEARING UP FOR THE HOLIDAY SEASON

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Vice President, Strategic Sales Development , Business Development

signs of christmas

It’s November, and the holiday season is upon us. Many may consider the day after Thanksgiving to be the real start of the season, with its barrage of holiday sales, jingles and advertisements.

But one of my favorite things about the holidays in New York City is the slow build-up I see around me already. My coffee shop has already put up a few wreaths. There are Christmas lights in the nearby bodega and a smattering of fake Christmas tree hawkers are already patrolling the streets. My favorite: the Dunkin Donuts and Starbucks winter cups that mark the real beginning of the season. They’re just as iconic as the tree!

That’s the spirit of a campaign with MSG Entertainment that I’m incredibly proud of: “Signs of Christmas.” The Radio City Christmas Spectacular is one of my favorite parts of the holidays. I’ve taken my son every year since he was 4, and my daughter can’t get over the Teddy Bear Ballerina number. The latest addition to the Ingrassia family will be joining us this year: my 1 year-old son. He’ll either just love the colors, or fall asleep, but I’m excited for him either way.

It began last week and ends on New Year’s Eve. The performance featuring the Rockettes started back in 1933, and has since become an iconic part of NYC’s Christmas season.

As part of the campaign, We asked key CBS Radio talent in New York and Philadelphia to reminisce of their own Christmas memories and call-out the signs of Christmas that they are serif around town.  You can listen below: