The Advertising Age Media Vanguard Awards (MVAs) recognize broadcasters and publishers that are finding innovative, technology-driven means to extend their franchises and connect with audiences in new ways. One CBS property that has been doing this for the last two years is Live on Letterman, bringing together two of the most iconic brands in entertainment:  David Letterman and the Ed Sullivan Theater. Cold Play, Bon Jovi, Katy Perry, Florence and The Machine, and The Foo Fighters are just a few of the acts that have left their mark on the program, delivered in a branded live webcast on and simulcast on format relevant CBS properties. See what other bands played for the web series now.

Katy Perry | Live On Letterman

Katy Perry wows the crowd at the Ed Sullivan Theatre

Coldplay | Live On Letterman

Coldplay rocks Live On Letterman

The winners of this year’s Media Vanguard Awards were just announced, and the live music series Live on Letterman won for “Best Live Webcast Series”.

→ Click here to read the official announcement from Ad Age.