Jaguar Makes August Cool

August in New York is more something to get through than to enjoy, however Jaguar made the heat a little more bearable for a few lucky New Yorkers who got to experience the Jaguar “Chill”  ­- a winter oasis featuring an amazing life-size snow globe open to the public over a three days, erected at the base of the Highline park in lower Manhattan.

Jaguar’s dazzling winter oasis, complete with an ice skating rink (with a performance by Two-Time Olympian and World Bronze Medalist figure skater Johnny Weir and tutorials for kids from NY Rangers prospects Chris and Peter Ferraro), free coffee and snow cones, invited families and tourists to beat the heat, ice skate and learn about the newest Jaguar All Wheel Drive and V6 capabilities of Jaguar XJ and XF 2013 models.

At the Altitude Group we believe that innovative and compelling event promotions engage consumers at their passion points, creating a positive halo effect around the brand and its products. Well-executed events keep companies top of mind with consumers as they make purchasing decisions and puts products in the hands of brand loyalists and new consumers alike.