In the 21st century business world, the essential three Rs are rethink, reimagine, and reinvent. Whether it’s MTV’s new O Music Awards or the decision of Media Rights Capital to bring it’s new Kevin Spacey series to Netflix rather than a traditional television network, every day we are being propelled into an environment in which only the forward-thinking survive.
A favorite example of a rulebook being re-written is Volkswagen’s Transparent Factory in Dresden. Countless keystones of car manufacturing are being broken inside this elegant glass structure where a century-old template has been redefined (a fourth R, perhaps?). Take a look at the video below and see how a mid-priced kind of company finds an innovative way to dip its toes into the waters of high-priced offerings.