The best local websites have to offer uniquely local content and voices. In less than two years, CBS Local is reaping the rewards, and site traffic, of doing just that.
In 2010, CBS Local launched content hubs across the country in 30 major markets, aggregating some of the most powerful local brands anywhere. In January, comScore, a leading marketing research and data analytics firm, affirmed that the strategy is working, ranking CBS Local’s portals as some of the top local websites online.
In the past year, traffic to these sites has increased by 43% and partners have found significant traction leveraging CBS Local’s streaming audio, video, custom rich media, mobile, e-commerce, daily deals and online directories.
Learning from our success, we are now taking the same approach to our Music site properties. Beyond a unified design, the sites will feature social media integration, video, richer sponsorship opportunities and a deeper connection to Last.fm, Local Offers and Metro Lyrics. All in one place. All about Local.
CBS Local’s strength is in its ability to activate and engage local audiences across markets using custom touch points. New York is not LA, and Boston is not Dallas. We understand that, and our authentic, trusted voices REALLY understand it. We are CBS and local lives here.