Category: Marketing

Megan400x400
TIME Magazine, May 2013

The Myth of the Millennial

Manager, Strategic Marketing and Social Outreach , Strategy

When you say you want to target millennials, what are you saying? You want “young people” in college and just out of college? Want to break through to someone whose...

James_400x400

Reebok’s Human Speed Test

Vice President, Strategic Sales Development , Business Development

A human speed test?! We’re in! Last weekend in Stockholm, Reebok set up an outdoor activation with a “built-in speed cam and tracking technology to measure...

James_400x400
radio

Broadcast Radio is Still #1

Vice President, Strategic Sales Development , Business Development

2016 is kicking off with some fantastic stats for broadcast radio advertisers – Nielsen’s new “Comparable Metrics Report” reported that “radio, once again, is...