Category: Innovation

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Reebok’s Human Speed Test

Vice President, Strategic Sales Development , Business Development

A human speed test?! We’re in! Last weekend in Stockholm, Reebok set up an outdoor activation with a “built-in speed cam and tracking technology to measure...

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radio

Broadcast Radio is Still #1

Vice President, Strategic Sales Development , Business Development

2016 is kicking off with some fantastic stats for broadcast radio advertisers – Nielsen’s new “Comparable Metrics Report” reported that “radio, once again, is...

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Redefining Barbie

Director , Business Development

Mattel recently released three new body shapes (petite, tall, and curvy) for the world’s best-selling doll. It’s a physical change that reimagines 57 years of the...