…or do they? Here at the Altitude Group, we have the privilege to partner with masters of marketing across all channels. Very recently, we’ve been treated to a peek behind the curtain of the retail category, courtesy of Eddie Combs, Home Appliance CMO at Sears. Eddie has so much passion about marketing that he even maintains his own personal blog on the subject. His latest post maps out the economics of holiday shopping – from consumer spending to disposable income and everything in-between – Eddie presents the cold-hard facts about this year’s holiday shopping behavior. Take a look and decide for yourself if it will be one for the record books.