How do you effectively steer a collection of storied local brands?
When should you swing for a home run and when should quickly get points up on the board?
And is it worth it to get emotional about your content management system?
Ezra Kucharz, President of CBS Local, recently answered these questions and more like it in the first of a two-part interview with Michael Depp of Net News Check.
Ezra came to CBS a few years ago and has been busy executing a new strategy that consolidates assets with a “portfolio” approach and bringing rigorous metrics to everything the company does. Under his leadership, CBS Local is blocking and tackling first and swinging for the fences second.
He also spoke about “disruption,” local search and the wisdom of launching in beta.
Check out the full interview over at NetNewsCheck and be sure to take a look at Part 2 when it comes out tomorrow.