An Advertising Pioneer Looks at Connectivity

There was a remarkable video this week on featuring a conversation between the legendary Bob Greenberg, founder of R/GA and Rance Crain, editor-in-chief of Advertising Age.

The world as envisioned by Bob Greenberg is a connected world: the connected athlete for Nike; the connected community for Hudson Yards in New York; the connected car for Volvo; the connected individual for health.

“All these things are going to be a really big passionate part of what I do,” says the founder of agency/consultancy R/GA, who next month will be inducted into the Advertising Hall of Fame.

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