As I posted a few weeks ago, American Express recently launched the groundbreaking Sync program which allows AmEx cardholders to get discounts when they participate in targeted calls-to-action on social media like Twitter, Facebook, and Foursquare.
With the help of comedian Aziz Ansari of “Parks and Recreation,” the credit card company is now taking Sync to the masses.
As reported in Wednesday’s article in AdAge.com, the new commercial, which aired Wednesday night during “The Daily Show,” ingeniously showcases Ansari’s ham-fisted attempts to make a good impression on a first date.
Check out the spot here. And be sure to bring your kayak.