Blog.

25
Jan
12

The Importance of Strengthening Your Brand in 2012

Saikat Saha | Manager, Strategic Marketing

Category: Interactive, Marketing, Radio

Companies come back to the Altitude Group because of the exciting ways we reinforce their brand message, as well the customized programming ideas that cater to…

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22
Aug
11

“Pure Michigan” campaign captures essence of the state

Saikat Saha | Manager, Strategic Marketing

Category: Entertainment, Marketing, Radio

The 2011 Pure Michigan campaign, which started with national TV and radio ads in mid-March, continues to cap­ture the emotion, character and essence of Michigan.

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25
Jul
11

Kenny Powers and K-Swiss – The Ultimate Marketing Combination

Saikat Saha | Manager, Strategic Marketing

Category: Entertainment, Marketing, Social Media

The new K-Swiss campaign featuring Kenny Powers is fantastic – hysterical and informative. Check out all the details here.

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20
Apr
11

Text Messaging as a Marketing Medium – GroupMe’s Forward Thinking

Saikat Saha | Manager, Strategic Marketing

Category: Interactive, Marketing, Mobile, Social Media

GroupMe recently launched a new service called “Featured Groups,” in which users allow brands to send special offers and “inside information” directly into their text conversations.

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