Blog.

04
May
12

Exploring New York City’s Less Traveled Paths

Whether it’s a breakthrough marketing campaign or having the opportunity to attend a one of a kind event, we are always looking to create amazing experiences with our clients. Sidetour is the kind of company that just does that.

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27
Apr
12

At NAB, Another Look at the Power of Local

Last week I had the privilege to speak at the National Association of Broadcasters meeting in Las Vegas. Here’s a chance to revisit the power of local.

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23
Apr
12

An Interview With CBS Local President Ezra Kucharz

Altitude blog readers should be sure to check out this interview with the President of CBS Local.

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12
Apr
12

CBS Uses Advertising to Drive Social Change

I’m excited to announce that CBS is expanding its pioneering EcoAd advertising program.

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23
Mar
12

CBS Local’s Ezra Kucharz Receives 2012 Award of Merit

“Score one for legacy media: Ezra Kucharz, CBS Local Digital Media president, today was awarded Borrell Associates’ 2012 Award of Merit.”

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21
Feb
12

What It Means To Be Local

This video captures a guy doing wonderful and unexpected deeds, from the kindness of his heart.

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01
Feb
12

Running the Gauntlet With Jeffrey Hayzlett

Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits is a great new business book. And how could it not be with an appearance by yours truly?

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21
Oct
11

Behind the Scenes of Marketing Mayhem

What comes to mind when you think of Mayhem? After Allstate’s hugely successful ad campaign, there’s a good chance it’s a suit-wearing miscreant.

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21
Oct
11

ADWEEK Information Diet: Nick Cannon

Check out this great article about Nick Cannon in ADWEEK
The TV personality and radio host has two phones but don’t mistake him for a mobile-only guy.

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30
Aug
11

When Weather Reporting Leads to a Surge in Listeners

Local news and information (which of course includes weather) has always been a big draw in the new media business, and as Irene bore down on the east…

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