Blog.

24
May
13

Radio Still Leads the Way in Native Advertising

Michael Hermalyn | Vice President, Strategic Sales

Category: Marketing, Radio

Next time you hear buzz about “native” advertising, remember that when it comes to reaching consumers locally, radio did it first and still does it best.

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08
Oct
12

Turning the Town Truvia!

Michael Hermalyn | Vice President, Strategic Sales

Category: Interactive, Marketing, Radio, Social Media

We are happy to announce that our new multi-market campaign, “Turning the Town Truvia” kicked-off this Monday, October 1st.

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16
Apr
12

A Revolution in the Way We Look at Soda

Michael Hermalyn | Vice President, Strategic Sales

Category: Design, Entertainment, Interactive, Marketing

Amazing new vending machines from Coca-Cola are redefining, once again, how we get soda.

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30
Mar
12

American Express Enlists the Help of Comedic Aziz Ansari

Michael Hermalyn | Vice President, Strategic Sales

Category: Entertainment, Marketing, Social Media

American Express, with the help of Aziz Ansari of “Parks and Recreation,” is taking Amex Sync to the masses.

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07
Mar
12

Twitter’s Innovative Arrangement With American Express

Michael Hermalyn | Vice President, Strategic Sales

Category: Interactive, Marketing, Mobile

American Express recently announced a very compelling new program that ties social media promotion to consumer spending.

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11
Mar
11

A Big Day (D-Day?) for Advertising and the NFL

Michael Hermalyn | Vice President, Strategic Sales

Category: Entertainment, Marketing, Sports

What is to come of this August – February if the NFL labor dispute is not put to an end?

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28
Jan
11

Behind the Hot New Twitter Campaign at Mercedes Benz

Michael Hermalyn | Vice President, Strategic Sales

Category: Auto, Marketing, Social Media, Uncategorized

Mercedes Benz launched a great new Twitter campaign to use social media to fuel awareness of their 2012 C-class coupe as well as some of their hybrid vehicles.

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