As cellphone reception goes down and cable TV goes dark, it’s radio that local audiences turn to for information and salvation. There are often days on end when radio is the best connection that families have to the outside world.
Sometimes sonic branding can last a life-time. Here are 10 classic ads that have done just that.
A spot from Sears aired during the Olympics captures the irreverent spirit of the games.
CBS Local has once again upped the digital ante by launching a new local iPad app, YourDay.
Being that’s it’s a short work-week – capped with the biggest shopping day of the year – BLACK FRIDAY thought it couldn’t hurt to followup.
…or do they? Here at the Altitude Group, we have the privilege to partner with masters of marketing across all channels. Very recently, we’ve been treated to a peek…
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May
13
The Art and Science of Cross-Platform Marketing
James Ingrassia | Director, Strategic Sales
Category: Marketing, Radio, TV
Computers, tablets and smartphones are proliferating among consumers. Does that mean old “traditional” media is being left in the dust? The story is not so simple.