Blog.

25
Apr
12

Broadcasting? That Was So 2011

Among the many insights that emerged out of National Association of Broadcasters Show last week was the realization that it is the quality of programming, not the distribution channels, that determines audience size and success.

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05
Apr
12

Tiger Woods Aims to Tame the Field at The Masters Once Again

There is no other golf tournament  that better epitomizes the tradition of golf than The Masters.

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16
Mar
12

Great Marketing Drives March Madness All The Way To The Hoop

March is ubiquitous with college basketball as, all of sudden, people turn their energy and TVs to the 67 seven games over three weeks.

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16
Feb
12

Audio Roadshow Reinvents the Radio Call In

Audio Roadshow, a free mobile app from CBS Local, allows sports fans to more actively participate in their favorite sports radio talk shows.

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16
Nov
11

Live on Letterman Named “Best Live Webcast Series”

The Advertising Age Media Vanguard Awards (MVAs) recognize broadcasters and publishers that are finding innovative, technology-driven means to extend their…

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02
Nov
11

The World’s Most Popular Lyrics Site Joins the CBS Family

As long as people write songs, other people will misinterpret the lyrics. It’s been happening since the Jimi Hendrix Experience released Purple Haze in 1967. The “Excuse me while I kiss this guy” line is considered the grand daddy of misunderstood lyrics. Regardless, we all love to sing along to our favorite songs. In the [...]

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