Blog.

01
Feb
13

Leveraging the Power of User Generated Content

Don Murray | Manager, Strategic Marketing

Category: Entertainment, Interactive, Marketing, Radio

When it comes to user-generated content, few mediums can activate consumers like radio.

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17
Aug
12

The Future is Ours

Don Murray | Manager, Strategic Marketing

Category: Interactive, Radio, Social Media

It was over month ago that an old friend of mine shared this piece called The Future Is Ours. I find it to be an inspirational sanctuary, no matter the mood. I thought it was time to contribute to its movement. Who knows how far it’s reached since it was first shared. I mean gosh, [...]

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30
May
12

Do You Have an Emotional Attachment to Radio?

Don Murray | Manager, Strategic Marketing

Category: Radio

A study found that focusing on connecting emotionally and meaningfully with listeners will let radio remain relevant and vibrant.

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04
May
12

How Do You Generate Great Ideas in Media?

Don Murray | Manager, Strategic Marketing

Category: Design, Interactive

There’s a fantastic interview in Advertising Age with Marla Kaplowitz, the CEO of MEC North America, a leading media agency.

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14
Mar
12

CBS Local Content Hubs Earn Top Rankings from comScore

Don Murray | Manager, Strategic Marketing

Category: Entertainment, Interactive, Marketing, Radio, Technology

The best local websites have to offer uniquely local content and voices. In less than two years, CBS Local is reaping the rewards, and site traffic, of doing just that.

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