Blog.

15
May
12

Carrie Underwood Sizzles Live On Letterman, Trends Worldwide

ALTITUDE | Redefining Radio

Category: Entertainment, Music, Social Media

The second she stepped foot on the legendary stage of the Ed Sullivan Theater, Carrie Underwood‘s star shone bright.

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06
Mar
12

Different Demographics, Different Marketing Techniques

ALTITUDE | Redefining Radio

Category: Entertainment, Marketing, Social Media

In the next two posts, we will look at two different demographics and the approach successful campaigns must take to creatively and effectively reach their audiences.

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24
Feb
12

Learning About Carson Daly’s Information Diet

ALTITUDE | Redefining Radio

Category: Entertainment, Interactive, Radio, Social Media

Carson Daly, who is among other things, a radio legend at the age of 38, can be heard most mornings on AMP 97.1 in Los Angeles.
What media does he consume?

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22
Sep
11

Coldplay Brings Gorgeous Rock & International Appeal To Live On Letterman

ALTITUDE | Redefining Radio

Category: Entertainment, Interactive, Music, Radio, Social Media

Watch Coldplay’s amazing performance at The Ed Sullivan Theatre – they play all their hits plus songs from their upcoming album “Mylo Xyloto”.

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10
Aug
11

Five Questions for Allstate’s Lisa Cochrane

ALTITUDE | Redefining Radio

Category: Design, Entertainment, Interactive, Marketing

Lisa Cochrane has been instrumental to Allstate’s marketing success in recent years. She took some time to answer questions from the Altitude Group’s Rich Lobel.

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15
Jun
11

Jennifer Hudson Live (And Apparently Much Better) On Letterman

ALTITUDE | Redefining Radio

Category: Entertainment, Music, Radio, Social Media

After a reported bout with food poisoning that sent her to the emergency room this past weekend, Jennifer Hudson was back on stage at the Ed Sullivan Theater…

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14
Apr
11

Foo Fighters Rock Two-Hour Live On Letterman Showcase

ALTITUDE | Redefining Radio

Category: Entertainment, Marketing, Mobile, Music, Social Media

It was clear Foo Fighters were out to do more than just perform a few songs in passing: they were here to make a statement.

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05
Apr
11

5 Questions for Lori Hiltz, EVP/Managing Director, MPG

ALTITUDE | Redefining Radio

Category: Auto, Interactive, Marketing, Radio, Social Media

MPG’s Lori Hiltz shares her thoughts on integrated media, social media, radio on-demand, and her favorite
Canadian musicians.

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22
Feb
11

Live On Letterman:
Adele

ALTITUDE | Redefining Radio

Category: Entertainment, Interactive, Marketing, Mobile, Music, Social Media, Technology

Live on Letterman is an online concert webcast on CBS.com with broadcast coverage across CBS RADIO and support throughout CBS Interactive Music Group’s…

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