Each week, Talent from across key local markets interview real Moms who take the “See for Yourself Challenge.” The Challenge consists of consumers visiting a Walmart select competitor, buying a normal weeks’ worth of groceries and taking their receipt to a local Walmart to compare the price difference.

Listen to the spots below

CBS creates an exact schedule to allow talent to interview Mom’s and seamlessly coordinates production. A special timeline is created to allow for efficient approval of radio spots.

Talent and local Walmart moms create credible and authentic radio content through a direct and intimate one-on-one relationship.