CBS Radio Talent took to the airwaves to promote this once in a lifetime Justin Timberlake artist hook-up experience. Using a variety of creative assets, and heavy promotional support, listeners had the ability to win tickets to see Justin Timberlake in Miami as well as partake in multiple onsite sampling opportunities for Twix.
Listen to the spots below
Twix’s “Pick a Side” campaign took over CBS Radio station homepages and radio.com on select dates. Homepage takeovers seamlessly aligned Twix with CBS Radio music content.
Additionally, a CBS deployed email blast highlighted the Justin Timberlake artist hook-up experience.
CBS Radio took Twix’s “Pick a Side” campaign to the streets and engaged with consumers. On-air promos drove traffic to the Twix sampling events where consumers had the ability to try Twix and pick a side.