Check out how we brought pigskin to the tire business

(No really, we did)

THE ASSIGNMENT:

Engage with M25-54 in 7 key markets during the 2017 pro football season catapulting Kumho Tire into the consideration set. (Easy, right?)

MARKETS:

Chicago, Dallas Fort Worth, Detroit, Las Vegas, Los Angeles, New York, and Seattle

WHAT WE DID:

Kumho Tires partnered with CBS to leverage it’s original video programming to connect sports fans with today’s top NFL athletes and the Kumho brand. Darren McFadden and Rashad Jennings each share their story , of the pursuit of greatness, performance and the overall drive to succeed. Leaning into Kumho’s brand messaging, the CBS Altitude Group created “The Road To Success,” a 2-part video series. Through light integration tactics we showcased Kumho Tires within the series and played on key attributes that athletes need to possess both on and off the field driving overall success throughout the season.

Rashad Jennings

Darren McFadden

Isaiah Thomas

Kelly Olynyk

WHAT MADE IT GREAT:

Aside from a renewal contract, guaranteed video views along with high-impact media with offer-based call-to-action proved to drive a significant ROI. Social tactics were used to drive brand awareness and additional engagement for custom videos.

More from our partner “xxxx” – waiting on quote

Take a look at our latest series “The Ride of the Open Road” featuring NBA all-stars Isaiah Thomas and Kelly Olynyk