Check out how we brought pigskin to the tire business
(No really, we did)
WHAT WE DID:
Kumho Tires partnered with CBS to leverage it’s original video programming to connect sports fans with today’s top NFL athletes and the Kumho brand. Darren McFadden and Rashad Jennings each share their story , of the pursuit of greatness, performance and the overall drive to succeed. Leaning into Kumho’s brand messaging, the CBS Altitude Group created “The Road To Success,” a 2-part video series. Through light integration tactics we showcased Kumho Tires within the series and played on key attributes that athletes need to possess both on and off the field driving overall success throughout the season.
WHAT MADE IT GREAT:
Aside from a renewal contract, guaranteed video views along with high-impact media with offer-based call-to-action proved to drive a significant ROI. Social tactics were used to drive brand awareness and additional engagement for custom videos.
More from our partner “xxxx” – waiting on quote
Take a look at our latest series “The Ride of the Open Road” featuring NBA all-stars Isaiah Thomas and Kelly Olynyk