Leading up to 97.3 Alice’s Summerthing, CBS RADIO featured Kendall-Jackson in a series of :30s promoting the highly anticipated event.
Listen to the spots below
Alice’s Summerthing fans lined up to spin a ten-foot tall bottle of Kendall-Jackson wine. The game-show-style wheel offered chances to win VIP backstage passes and other Alice and KJ prizes. Kendall-Jackson also served up great wine on-site as the exclusive wine concessionaire and
Digital & Social
As a premier event sponsor,
Kendall-Jackson received a fixed logo placement on the 97.3 Alice’s Summerthing event page. In a weekly e-blast to 65,000 opt-in Bay Area subscribers, readers were encouraged to stop by Kendall-Jackson’s booth at the event and play spin the bottle.
Kendall-Jackson spin the bottle players and winners alike took the conversation to social media platforms, sharing pictures of the fun with friends.
Kendall-Jackson’s Vice President of Marketing told MediaPost: “One of the things that excited us about the spin-the-bottle idea is that it is culturally relevant across multiple generations. […} This activation is a way for us to connect with younger wine consumers, but still be relevant to long-standing fans that have been familiar with the brand for many years.”